OUR

SERVICES

We offer services for Publishers, Brands, Ad Tech Companies and Agencies.

PROGRAMMATIC TRAINING

Empower Your Sales Teams.

We help revenue organizations implement monetization solutions and winning sales strategies that drive revenue growth through programmatic channels. Our customizable programs will help you and your organization gain a deeper understanding of the programmatic landscape along with tactical sales strategies that will impact your bottom line.

  • 2.5 hour sessions that will demystify programmatic and it's importance

  • Topics range from unpacking the programmatic ecosystem to learning how to identify key programmatic decision makers and upsell programmatic deals

  • For revenue driving teams including sales, client services, media buying and product teams

  • Account planning 

  • Arrange education sessions with programmatic experts; trading desks, in-house clients, agency leads, DSPs and SSPs

  • Pitch practice and assessment 

 

 

PROGRAMMATIC IN-HOUSING FOR BRANDS

Take Back Control Of Your Advertising Dollars.

In August 18’ the IAB reported that nearly a fifth of marketers had taken programmatic buying in-house; later, the Association of National Advertisers (ANA) revealed that nearly 80% of its members have some form of in-house agency, a number which has rapidly grown over the past year.

  • Build an ecosystem you can trust and take back control of your media supply chain

  • Re-define engagement with agency partners

  • Evaluate ad-tech platforms

  • Programmatic training & education across your organization

  • Develop talent, solutions and media buying strategies

  • Explore emerging programmatic opportunities in OTT, TV & Audio

 

 
 

GO-TO-MARKET

STRATEGY

Grow and Scale Premium Programmatic. ​

Media spend through programmatic channels is rapidly growing and is forecasted to account for nearly 84% of US digital display ad spending in 2020. It’s imperative that modern media companies understand the importance of programmatic and the impact it can have on ad revenue growth. We can help you navigate the programmatic ecosystem and define your approach in market.

  • Create positioning in market

  • Develop monetization plans

  • Identify target client profiles

  • Support navigating the programmatic ecosystem

  • Sales enablement

  • Outsourced business development and partnership negotiations

 

OPERATIONS AND PROCESS DEVELOPMENT

Streamline Your Programmatic Operations.​

Demands for full transparency into the media supply chain continue to rise and more meaningful use cases around measurement and data are being sought out.  Organizations need efficient internal process to manage their programmatic campaigns and ensure operations run smoothly and successfully.

  • Streamline operations between sales, account management and ad ops

  • Process development for deal activation, campaign tracking, optimization and upselling

  • Define best practices around revenue forecasting and campaign tracking/reporting

  • Assess monetization platforms

 

PRODUCT AND DATA 

STRATEGY

Develop a Unique Product Offering.

Programmatic is becoming the dominant way to activate media and it's important to ensure that your product offering is automation-ready in order to continue driving revenue growth. We can help you develop strategies to increase the value of your inventory by ensuring you have a unique product offering to take to market.

  • Capabilities and platforms assessment

  • Vet and recommend SSP/DSP/DMP platforms

  • Productize deal types and data sets

  • PMP packaging and pricing

  • UX and product consultations for new programmatic offerings and integrations

 

 

INFRASTRUCTURE SUPPORT

Get The Right Team In Place.

Managing a programmatic business is a nuanced approach that requires a collaborative effort from sales, operations and product teams. We can help you define the key roles needed to efficiently run this business as well as streamline internal operations to ensure the necessary teams are being mobilized.

  • Define org structure for programmatic team

  • Establish roles and responsibilities

  • ​Build and scale demand teams

  • Recruiting and interviewing

  • Streamline sales process 

© 2019 by Programmaddicts Consulting, LLC.

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